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    There’s Yet Another Rant About Apple and Mac Users

    June 11th, 2018

    Over the years, some tech pundits have decided that Apple really needs to drop the Mac. To them, it has outlived its usefulness and, besides, far more money is made from selling iPhones. But it’s a good source of hit bait to claim that “Mac users don’t really matter to Apple.” Indeed, Apple has, at […]


    The Real Cause of the Worldwide PC Sales Slowdown?

    April 15th, 2018

    Are we really and truly in the twilight of the PC era? Is it true that most personal computing is moving towards mobile platforms — smartphones and tablets? Will the PC become the pickup truck, as Steve Jobs once claimed, and thus needed by fewer people? Now those of you who follow the auto industry […]


    Universal Apps: Is the Mac in Danger?

    February 14th, 2018

    Even though the Mac-oriented blogs are still dealing with the implications of the less-favorable review of the HomePod from Consumer Reports, I thought I’d take a breather. But CR has clearly learned that putting Apple in the headlines generates lots of coverage, especially if it’s negative. Now then: There have been published reports that, beginning […]


    The CPU Bug: macOS and iOS Users Get Off Easy

    January 10th, 2018

    As Apple patches serious long-standing CPU bugs on its iOS, tvOS and macOS gear, they claim you shouldn’t notice any performance dip. Well, maybe a little in Safari, where, after installing the Spectre fix, Apple reported that one web benchmark was reduced by 2.5%. But you can get on with your life as Apple continues […]