It’s not a novel idea. Apple has done so much to enhance the performance if iPhones and iPads using customized ARM chips. When it comes to Macs, Apple remains at the mercy of a third-party company. When the Motorola/IBM alliance failed to deliver the goods nearly a decade ago, Apple went to Intel. But the […]

As some tech and financial pundits exhort Apple to sell cheaper versions of the iPhone, it does appear that demand for the mobile handsets may be slipping around the world. Well, at least if you look at the latest financials for ARM Holdings, which licenses chips to most of the handset makers, including Apple and […]

Few disagree that the PC industry has seen better days. With flagging sales, PC makers are struggling to find ways to move boxes without much success. The efforts to boost convertible PCs — combining touchscreens with a regular note-book form factor — have essentially gone nowhere. But it’s also true that it has yet to be demonstrated that customers […]

So Apple’s cards have been on the table for a long time now. Mobile gear and traditional personal computers are two different breeds, and they are not meant to become one. At least not now. This is very different from what Microsoft is trying to do with tablets, witness the Surface, which has, so far, […]