So before the iPhone X came out, there were oh-so-many complaints about an expected starting price just shy of $1,000. It was the most expensive mainstream smartphone, although the critics were pushing it. After all, the Samsung Galaxy Note 8 wasn’t all that much cheaper, particularly when you paid for one on a monthly basis. […]

The other day, the Night Owl posted a column suggesting that you can’t judge potential sales of a product on the basis of the number of searches recorded by Google. But it’s also true that high search volume certainly indicates that people are interested. At least when the product is finally available. So in 2016, […]

When Apple launched the iMac Pro at June’s WWDC, I have to admit I was surprised. I expected a regular old iMac with some higher-end configurations. There are versions of Intel’s Core chips with extra cores, and I thought Apple would choose them. What I didn’t anticipate was a new model with, essentially, the guts […]

Funny how some Apple critics are so often proved wrong. Take the claim that, when Sir Jonathan Ive became Apple’s Chief Design Officer in 2015, it was the first step on the road to leaving the company. Maybe he’d just gather up his family and return to the UK, or perhaps find another gig. In […]