First some history: After using a Mac for several years at the office, I installed my first home system in 1989; yes 30 years ago. And boy was it expensive! The price tag came to over $14,000, which adds up to over $28,000 in 2019 dollars. In other words, in the neighborhood of a well-equipped […]

As I write this column, Apple is probably still smarting over the news that lower sales in China and delayed iPhone upgrades that combined to produce an $5 million shortfall for the December quarter. But I’m not going to focus this column on old news. You’ve read all about it, but it’s also true that […]

Our image of Apple, Inc. has long been that of a maverick company that defies the conventional wisdom and goes its own way. Here’s to the “crazy ones” indeed! In the old days, the most famous example was the Macintosh personal computer. Where computers in the early days used an arcane text-based interface, paying lip […]

It’s no secret that the Apple TV isn’t doing terribly well compared to similar gear from Amazon, Google and market leader Roku. While Apple was the pioneer in this space, it took far too long to modernize the product. Even when Apple introduced an all-new model in 2015, it made it much more expensive, yet […]