For several years after a tremendous growth curve, iPhone sales began to hit a wall due to size; the physical size of the device that is. Although Samsung and other companies delivered handsets with displays of five inches or more, compared to the iPhone with four inches, Apple had an argument against that approach. The […]

Apple critics have plenty of ammunition to post attacks, but not because of anything the company has done, or any of its possible failures. It’s in large part very much about the novel coronavirus and its impact on supply chains and sales. Most Apple Stores remain closed, and anyone who actually needs to get their […]

In the days when Steve Jobs ruled the roost at Apple, a Macworld Expo keynote was a very special event. Even though his patter seemed nearly off the cuff, you just know it was all carefully rehearsed. That’s just elegance of his delivery, to make everything seem as if he were saying it all for […]

t’s been a while since I’ve posted. So the world copes with the ravages of the novel coronavirus, most Apple Stores remain closed, and speculation is rampant on whether or not new products will appear on time. Where is ET when we need them — it? Despite the concerns about delays in new Apple gear, […]