Some of you have wondered whether the fact that I’m not writing as many columns means that I’m slowing down, or planning to retire. But it’s not about wanting to work less. It’s more about the fact that Apple is not the company it was when I started the original version of this site in […]

One of the main reasons given for Apple’s decision to limit most discussion about future products is not to harm sales of existing hardware. This is certainly true for incremental product updates. So if you knew what was coming in the 2020 iPhone, you might postpone buying the current (2019) model. Well, at least when […]

In announcing a two-year transition from Intel Inside to Apple Silicon, has Apple killed potential sales of new Macs? Is that even possible? Or are the tech pundits getting just a little bit beside themselves with logic and reason? Now the news about Apple’s third processor switch wasn’t surprising. It had been predicted for several […]

A lot of what passes for tech journalism — or mainstream journalism for that matter — fails to recognize the history behind a matter. So for several years, as Apple produced faster and faster custom ARM-based CPUs that vanquished competing silicon, there has been growing speculation that the Mac will get them next. On the […]