For months, it was a given that Apple would announce the rumored iPhone 12 at its annual September media splash. And, in the days before it happened, it was rumored that it wouldn’t happen, which essentially took much of the meat out of the event. Indeed, Apple’s 65-minute infomercial last week was decidedly predictable and […]

I’m writing this on the cusp of Apple’s four-for-one stock price split.It’ll mean, in a practical way,  that you will be able to buy a share of stock for 25% of the former price and thus with 25% of the former value. Practically, it’s main value is to make it more affordable for regular people. […]

While Apple makes a huge deal of customer privacy and adherence to environmental standards, it may be, in part, a marketing ploy. After all, Apple is in business to make profits and add value to its stockholders. It is, after all, a mutational corporate powerhouse. So after CEO Tim Cook delivered testimony to a sometimes-contentious […]

Except for some reports of the form of future Apple products — the iPhone 12 and the first Macs with Apple Silicon — that hasn’t been a whole lot of important news to cover about our favorite fruit company. Whether you have time on your hands — or are working at home — no doubt […]