If you cook a survey, and select or don’t select the participants in a certain way, you can produce any result you want. Even when the survey is accurate, there is often wiggle room about the conclusions. And that’s before you get to the margin of error. So a new theory that supposedly “benchmarks” the launch […]

In my weekend column, I suggested that Apple CEO Tim Cook could be a little more direct in responding to the critics and inaccurate reports. Yes, he does on occasion correct the record during the quarterly conference call with financial analysts. But outside of a dedicated audience of Apple diehards and the financial community, those comments, […]

You just know that Apple’s marketing machine has been in full force trying to convince you that the Apple Watch is absolutely amazing, about to take over an industry that has, so far, not gone very far. Reviews present a more nuanced view. It’s a fashionable, trendsetting gadget, but somewhat rough about the edges. Understand that I […]

Pity the poor company that rises to the top of the market, or in the case of Apple, having the largest market cap of any company on the planet. There will be loads of bottom feeders that will suggest that every single thing the company does is wrong. New products are doomed to fail, and […]