Let’s not forget that Apple Inc. used to be known as Apple Computer Inc. But in 2007, with the launch of the iPhone, the word “Computer” vanished. What changed? It’s not that Apple suddenly stopped making Macs, or didn’t built other products over the years. Don’t forget that the original PostScript printer, the Apple LaserWriter, […]

There’s one thing that’s certain about Apple, and that is the penchant for attacking someone else’s product before their own solution appears. It doesn’t always happen, but it’s still a potential clue that something is afoot. Take the comments in October 2004, at a quarterly conference call for financial analysts, where it was promised, take […]

As I write this column, we’re only days away from the WWDC keynote, which is scheduled for Monday June 5th. Tech pundits have been looking at Apple’s media invitation for the event, desperately seeking clues, but guesses about what’ll happen are only narrowly focused. Obviously, Apple may surprise us in some ways, but these events tend […]

I don’t want to consider the crazy developments in the world of politics, where the definition of “fake news” depends on your belief system. Instead, let’s look at the crazy developments in the tech world, where Apple is always failing or about to, and supposedly successful products really aren’t successful after all. In yesterday’s column, I […]