Apple has made a huge amount of progress overcoming common impressions of the company over the years, and the unexpected continues to happen. At first, there was a computer named Apple, but a different product, the Mac, had the staying power. in the early days,. the use of a graphical user interface was considered controversial […]

One way for industry analysts to reduce a company’s share of a specific market is to change the market. At one time, iPads were placed in a so-called media tablet category, as opposed to a Windows tablet which, is of course, used for real work. This put a modestly expensive gadget in the same category […]

Let me put my cards onto table. Although I have worn wristwatches since I was maybe ten years old, I have not bought anything particularly expensive. Even when I had a decent amount of spare cash to buy something fancy, I’ve opted for the relatively cheap. Maybe it’ll have a few extra geegaws and such, […]

I don’t know how important this is to anyone, unless you’re a devoted Apple watcher. But it’s worth a read. So Jason Snell of Six Colors, a former editor for Macworld, ran a survey involving a few dozen tech journalists, developers and podcasters, judging the worth of Apple products and services for 2017. It’s roughly, […]