Take a look at Apple these days. One billion device activations, hundreds of millions of users for individual products. This is mass market to the nth degree, yet it wasn’t so many years ago that the company was regarded as a maker of niche computers. The relatively lower volume products, such as Macs and even today’s Apple […]

Pity the poor company that rises to the top of the market, or in the case of Apple, having the largest market cap of any company on the planet. There will be loads of bottom feeders that will suggest that every single thing the company does is wrong. New products are doomed to fail, and […]

All right, so Apple did release a product that might kinda sorta be referred to as a 12-inch MacBook Air with Retina display. Only it was called MacBook, signaling a new product generation, and it made the existing MacBook Air seem positively thick and heavy by comparison. But I get ahead of myself. Ahead of […]