Being a loyal Mac user in 1998 wasn’t such a great place to be for many of us. Although co-founder Steve Jobs was doing a lot to keep the company afloat with a slimmer product lineup, profits were slim or none. In the days before the iPod, iPhone, iPad and Apple Watch, many still didn’t […]

Forgive me for being naive about it, but I honestly expected Apple to be able to reduce the price of new Macs as a result of the switchover to Apple Silicon. You see, they no longer have to pay a third-party provider for those CPUs, and thus they should not have to concern themselves with […]

I wrote part of this article ahead of the September 14th media event where Apple introduced the iPhone [lucky] 13 and the Apple Watch 7. Although the former, days from shipping, garnered the usual favorable reviews, some were not so impressed. To them, the changes were largely “incremental” compared to the iPhone 12. It has […]

As I write this column, Apple is probably still smarting over the news that lower sales in China and delayed iPhone upgrades that combined to produce an $5 million shortfall for the December quarter. But I’m not going to focus this column on old news. You’ve read all about it, but it’s also true that […]