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    A Look at the Apple Naming Problem

    March 23rd, 2007

    Once upon a time, when Apple was losing money hand over foot, many of us played guessing games, trying to identify the differences between the various models in Apple’s Performa line. No, I won’t bother to list the models, beyond the Performa 6110CD, typical of the breed. It’s not a very pleasant trivia game, at […]


    The Leopard Report: Running Late?

    February 22nd, 2007

    There were lots and lots of hopes when Apple first unveiled Mac OS 10.5 Leopard last August at the WWDC. Although some might have thought “Is that all there is?” when the presentation was over, you expected there was a lot more to come. Steve Jobs said that some features were being kept under wraps, […]


    Newsletter #375 Preview: Microsoft and the Ministry of Silly Decisions

    February 5th, 2007

    It’s a well known fact that Microsoft user focus groups with which to test product features. Apple? Well, they aren’t saying, although the general perception has it that Steve Jobs is the focus group of one who makes all the decisions, even the minutiae that some might not consider terribly important. Sure, Apple makes mistakes. […]


    The Night Owl’s Instant Keynote Commentary — What Happened to the Mac?

    January 9th, 2007

    The Steve Jobs keynote is over, and you’ll be able to read what’s going on at lots of Mac Web sites, so I want to do something different, and that is to provide instant analysis on some of the information you’ll be hearing about. You may think that’s a little irresponsible, but consider that the […]