So the published reports have it that Apple moved roughly two million of the second generation Apple TVs as of the end of the last quarter. So it appears that, in the scheme of things, Apple’s latest attempt to find a place in the sun — or your living room — next to existing set […]

From time to time, I’ve written commentaries stating my belief that you shouldn’t expect Apple to be number one in every product category. Further, they do not have to be number one to be hugely successful, and there’s loads of evidence for that statement. My remarks came ahead of a fascinating article appeared in Fortune, […]

Two days before the promised release date, Apple on Wednesday released the iOS 4.3 update for the iPad, and recent models of the iPhone and iPod touch. Missing in action is the Verizon Wireless version, which already has the included Personal Hotspot feature, which lets your iPhone serve as a Wi-Fi hub for cellular data. […]

Over the years, Apple has been urged time and time again by customers and media analysts to build cheaper gear. When they respond at all, the answer is usually the same. Apple won’t build junk, and they cannot find a way to cheapen Macs, for example, without sacrificing quality and features. At the same time, […]