Only a short time after newly-minted CEO Tim Cook said Apple wouldn’t change, it was reported in the Wall Street Journal that, yes, there have been changes, at least from an organizational standpoint. Where Steve Jobs ran the operation by his gut, the story says, Cook, ever the engineer, has made moves towards making the […]

I suppose it’s going to be a long time before we stop talking about the best-selling biography of Steve Jobs from author Walter Isaacson. It’s filled with fascinating details, and tantalizing clues. Consider Apple’s “hobby,” the Apple TV, which continues to be a product in search of an end game. Now the claim that Jobs […]

It’s been pretty clear that Apple’s hobby, the Apple TV, is just a test bed to experiment with new methods of cracking the set top box dilemma. The major impediment to making it work is the fact that the cable and satellite providers already give you a set top box, often with a built-in DVD, […]

What the best-selling biography of Steve Jobs, by author Walter Isaacson, confirms is that Apple’s late co-founder was both a genius and a jerk. While the details are far more extensive, and no doubt more accurate, than what you read in those unofficial bios, the same overall picture emerges of the amazing creativity, and equally […]