When Apple was really down in the dumps in the 1990s, their strategy seemed to make no sense. Efforts to build an industrial-strength operating system to replace the aging Mac OS had come up short. There were many Mac models, often with only slight variations, bearing different model names. It got so confusing even company […]

As you might imagine, the last few weeks have been filled with speculation as to what Apple, with Tim Cook at the helm, will do in 2012 to upend the tech industry. But the real question is whether Apple needs to make any deep changes in order to remain hugely successful. By changes, it’s not […]

Certainly the skies must seem cloudy to the executives at Microsoft these days. PC sales are flat, so Windows 7 sales are still growing, but not as fast as before. Microsoft’s efforts to turn Bing into a true Google competitor appear to have faltered; most of the share gains come at the expense of Yahoo!, […]

You can bet that once Steve Jobs was quoted as having licked the problem of fixing a TV’s interface, in that best-selling autobiography from Walter Isaacson, speculation about the form of the new device would run rampant. Indeed, the ongoing discussion implies that today’s TV market must be sadly broken to need an Apple solution. […]