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    The Apple Media Event: Efficiency Rules

    March 8th, 2012

    You just know that when Apple calls on the press to travel to New York or California to attend one of their special events, you can expect a long session with loads of flashy, but often tedious demonstrations. Usually the presentations are 60 to 90 minutes long, and start reasonably on schedule. That was true […]


    The Random iPhone 4s Rant

    March 1st, 2012

    All right, so I wasn’t the first person on this block (or any other block) to get an iPhone 4s. I felt no rush to upgrade, but finally decided that I might as well get one, inasmuch as my two-year contract with AT&T was up, I was enriched with a new ad deal, and they […]


    So is Apple Really Going to Introduce a Small iPad?

    February 15th, 2012

    On the heels of reports that the iPad 3 will be launched at an Apple media event on March 7th, there’s one other story that may be a game-changer, if true. According to yet another set of published reports, Apple has been sampling components for an 8-inch iPad with suppliers. The theory goes that such […]


    Apple’s Prospects: Not Necessarily About Apple’s Financials

    January 24th, 2012

    Knowing that Apple’s earnings for the last financial quarter will be posted hours after this article is published, I won’t hazard a guess as to how the numbers will turn out. Instead I’m going to look a bit closer at the products and services you might see from Apple over the coming year. But understand […]