So when someone has a new gadget that, superficially at least, competes with something Apple produces, it suddenly breeds a major competitive war, or at least that’s what some supposed journalists believe. The product becomes an “iPhone killer,” or an “iPad killer,” or some other killer product. Yet another approach taken by the media is to […]

So as we close in on Apple’s media event next week, it appears the basics of the next iPhone refresh are pretty well known. There will be an iPhone 6s, and an iPhone 6s Plus. Both will sport faster processors, perhaps more onboard memory, a better camera with more megapixels, Force Touch and perhaps a […]

The media long ago got over the obsession with the prospects of an Apple TV set. It’s clearly not going to happen any time soon, though I suppose it could arrive eventually if Apple can find a marketing scheme that works in a highly saturated marketplace. With the iPhone and the iPad, Apple entered markets […]

Apple is no doubt busy crafting and manufacturing fall updates for many products. There will be new iPhones, maybe a new Apple TV, and perhaps updated iPads. There might even be something new in the Mac universe due to Intel beginning to ship those more powerful and energy efficient Skylake chips. But not Apple Watch, […]