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    Was 2016 Really a Disaster for Apple?

    December 20th, 2016

    Apple’s critics are out in force this holiday season with end-of-the-year pronouncements. Some say it was a mixed back, but few speak of it as notable. Some suggest Apple had a really bad year, that it couldn’t possibly get much worse. Clearly the latter rating doesn’t recognize the years when Apple was really in shaky condition. […]


    Apple and the Living Room: Not There Yet

    November 1st, 2016

    So at one time, there were hopes that Apple really planned to make a difference in your living room. When Steve Jobs told his biographer about discovering or inventing a “magical” interface that would set all things right with your TV experience, many believed he was talking about an Apple TV set. Indeed, the media freakout […]


    The Apple Car May Never Be

    October 18th, 2016

    Apple’s participation in the auto business has been on a fairly basic level. With CarPlay, you can “play” or stream some apps from your iPhone onto your vehicle’s infotainment system. While you can keep tabs on email and other messages, it works best with mapping and music. Unfortunately, it’s also somewhat awkward to use, because […]


    Yes, There is an Apple Car; No There Isn’t!

    September 27th, 2016

    I read two articles before writing this column. One suggested Apple had scaled down Project Titan to focus on CarPlay on steroids, more or less. Another considered recent developments to suggest that an Apple Car was still on track. So what do Apple executives think when they read two articles from two relatively well-known publications drawing opposite […]