As we close in on the WWDC and Apple’s expected new product announcements, there are a number of expectations from both Apple customers and the media. Some will happen, simply because they have already been revealed and it would be foolish to expect otherwise. Some won’t, not because they haven’t been revealed, but because they […]

A clever way to divert attention from your own shortcomings is to talk about someone else’s, real or imagined. In business, you focus on the things your competitor supposedly does wrong, hoping they won’t stop to look more closely at your own failings. So we have Microsoft making a huge deal about an alleged “Apple […]

At one time, Apple had to endure the accusation that they were overcharging for their products. You had to pay the alleged “Apple Tax” if you went Mac, whereas the PC was clearly a whole lot cheaper. Well, these days that’s not quite true. When you compare a Mac with name-brand PCs with similar hardware […]

Unless you are one of those precious (and lucky) few who might be considered in the class of the filthy rich, you know it’s been a difficult Fall. Money is tight, sales are light, and it’s hard to know whether it’s even worth spending large amounts of money for the holiday season. Maybe it’s better […]