Pity the poor company that rises to the top of the market, or in the case of Apple, having the largest market cap of any company on the planet. There will be loads of bottom feeders that will suggest that every single thing the company does is wrong. New products are doomed to fail, and […]

For years, Apple refused to cooperate with authors who wanted to write books about Apple or, more particularly Steve Jobs. There have been a number of books published on both without any cooperation from the company or its employees. For the most part, authors relied on former employees, friends, ex-friends, and competitors to build a […]

Do you remember all that chatter before the iPhone 6 was launched last fall? Apple was having problems ramping up production, so they said, and supplies would be severely constrained when the units first went on sale. But you can go farther back over Apple’s history, particularly when a new form factor was about to […]

I’m of two minds about Genius Bar. The idea is surely compelling enough to make it one of the most important features of an Apple Store. Assuming the Genius staff knows what they’re doing, which is usually the case, it gives you a way to get free hands-on help direct from Apple. You don’t have […]