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    Apple Circles the Wagons

    November 12th, 2008

    When Bill Gates appeared to a round of boos and catcalls on a satellite feed during a Macworld Expo keynote some years ago, you wondered why Steve Jobs was so readily conceding the operating system wars. Jobs went on to state that, for Apple to succeed, Microsoft didn’t have to lose. You’d think he was […]


    Apple and the 50% Factor

    October 29th, 2008

    There’s a key figure that’s touted at every recent quarterly meeting with financial analysts, and it may give a clue why Apple’s sales are soaring. You see, some 50% of the people buying Macs at an Apple Store are new to the platform. Some, no doubt, are buying their first personal computer. Others are evidently […]


    Memo to Apple: Please Update the Mac mini

    October 28th, 2008

    Appearing only a few months after Apple claimed it wouldn’t enter the low-cost PC segment, the Mac mini has been an unheralded hero to many of you. It is used for everything from serving up Web pages to point-of-sale and front office applications, but Apple continues to pretend it doesn’t exist. The visual appeal is […]


    Do You Really Want an Apple Label on All This Stuff?

    October 23rd, 2008

    It’s hard to believe how many product lines used to bear the Apple logo — or at least the rainbow-colored version that was in vogue in the last century. The original PostScript laser printers, known under the collective moniker of LaserWriter, came from Apple, although the guts of the early versions were actually built by […]