Apple has one advantage in saying very little about future products. It gives the media plenty of space to make things up, or at least attempt to speculate about what form those future products might take. This year’s Apple product focus begins with the next versions of the gear with which we’re already familiar, such […]

The story appeared Monday morning that the executive bio of Sir Jonathan Ive, Apple’s Senior VP of Design, disappeared from the company’s site. Clearly there were fears that he might no longer be at the company where he helped create a product revolution, and it’s a sure thing, if that were the case, that people […]

Here’s a magic formula to get some traffic: Create a headline mentioning Apple in connection with something bad or potentially bad. It’s a surefire hit, because it seems most everyone wants to hear unfavorable news about the company. Well, at least that’s what it seems. So I wasn’t surprised to encounter a headline entitled, “Will […]

Normally, the news covers something that happened, or is about to happen. But when there are no stories, yet another tact is to speculate about what might happen, or should have happened, rather than what is actually expected to happen. You can also write about what might be happening now behind the scenes, assuming you […]