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    A Fast Look at the Apple Hardware Upgrade Equation

    May 8th, 2008

    Way back when, during the nasty 1990s, Apple had so many models, it was doubtful that any single company executive could identify all of them without a cheat sheet at hand. Even salespeople, who earned commissions on the hardware they could move, would have similar difficulties. But it wasn’t just the hardware proliferation disease that […]


    More Apple Sales Confusion

    April 19th, 2007

    The actual number of Macs sold this past quarter will be revealed next week, when Apple releases its most recent quarterly sales figures. Will the figures show an increase, a dip in the face of the introduction of Windows Vista, or just the status quo? To be sure, both analysts and regular people alike — […]


    Apple Sales Confusion and Other Silliness

    April 5th, 2007

    Some refer to the summer as the silly season, particularly if there’s not a lot of important national or world news to cover, and offbeat human interest stories are given undue emphasis. However, the tech industry is no less immune to such ills, and it can happen any time of the year, particularly when there’s […]


    Apple’s Note-books: Is this the End?

    May 17th, 2006

    Call me an optimist, but I think Apple has done an excellent job transitioning its note-book computers to Intel processors. Yes, I know some of you readers remain upset that the earliest production runs of the MacBook Pro weren’t quite as reliable as you hoped. But all in all, Apple has done what some might […]