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    Newsletter #475 Preview: How Apple Might Avoid a 2009 Screwup

    January 4th, 2009

    It’s quite easy for a tech writer to tell you what a certain company ought to do to become successful or at least remain successful. But the only thing is that if any of us really knew what was really necessary, we’d be making the big bucks as an executive at one of those companies. […]


    Newsletter #461 Preview: The Folly of Blaming Apple for All Your Cell Phone Problems

    September 28th, 2008

    On the one hand, all the mobile phone carriers are spending hundreds of millions of dollars to tell potential customers about their great products and service. Sometimes the ads are about the latest cool mobile device, but others talk about the superior network, with fewer dropped calls and more reception bars. We have one carrier, […]


    Apple Walks the Tightrope

    July 30th, 2008

    A now-deceased comedy performer once used the catch phrase, “If it isn’t one thing, it’s another” as part of a classic TV routine. And clearly that applies to Apple Inc. these days. Indeed, it’s not easy being a star, although many of you have no doubt aspired to that status. For one thing, bottom feeders, […]


    Newsletter #451 Preview: Will Mac Misconceptions Never End?

    July 20th, 2008

    The good news is that Apple is either third or tied for third in the U.S. PC retail market. This is one terrific piece of news for a company that has been given up for dead or eternal irrelevance on dozens of occasions over the years. At the same time, all the good press that […]