Now this may be the sort of column that works against my interests, since I’ve long been a member of the crowd that keeps making suggestions about improving Apple’s marketing and product plans. Like others in the tech media, though, I can tell you that I have no experience whatever running a multinational corporation. So […]

Just when folks were settling down to figure out how best to deal with the complicated structure of the remote control on the new iPhone shuffle, along comes news that the iPhone 3.0 software will be previewed at a special Apple media event next week. To put this all in perspective, this would be the […]

The other day I read an article in Macworld observing the 25th anniversary of the Mac, which will actually occur in January of 2009. Several writers suggested that the SE/30, introduced in 1989, was their favorite model — ever. In production less than two years, the SE/30 was basically an amalgam of the original Mac […]

There’s a key figure that’s touted at every recent quarterly meeting with financial analysts, and it may give a clue why Apple’s sales are soaring. You see, some 50% of the people buying Macs at an Apple Store are new to the platform. Some, no doubt, are buying their first personal computer. Others are evidently […]