It’s generally assumed that Apple’s PR machine is top-notch, always on point, seldom making missteps. Executives are rarely made available for interviews outside of a media event, and, even then, responses are almost always carefully rehearsed. When you hear Tim Cook on an interview show, you can almost hear the wheels clicking inside his head […]

In recent days, I’ve commented about some issues that have gotten a fair amount of press lately. Like some of the silly arguments in our presidential campaign these days about who is “elite” and who isn’t, I regard some of the most blatant spin that emerges from some tech pundits these days as completely wrongheaded. […]