Most of the time, when I receive a product for review, I’ll also receive a set of so-called reviewer’s notes from the manufacturer or publisher. They are designed to emphasize the salient points, and make a strong pitch for a positive review. If you follow the writeup in the order the company specifies, however, you’ll […]

If we all had the same expectations and preferences, there might be only one product in each category. So if everyone preferred Coca Cola to Pepsi or 7 Up, would there be a need for any other fizzy soft drink? What about Nestle bottled water over Aquafina or Desani? Should one company’s idea of a “pure, […]

One thing is certain: There are commentators and industry analysts who appear to be spending unreasonable amounts of time waiting and hoping for Apple to fail. It has become an imperative to some who still cannot believe the company can continue to report higher iPhone sales, or even higher sales of Macs for that matter. Record sales […]

So Apple CEO Tim Cook wants you to believe that he doesn’t even use Macs anymore. When he travels he takes an iPad, presumably an iPad Pro nowadays, and an iPhone. No doubt he also has an Apple Pencil and a Smart Keyboard. Aside from the stylus, why not a MacBook or a 13-inch MacBook […]