Within 30 days after Apple Music debuted, Apple touted 11 million signups. But since they were for 90-day free trials, it meant, obviously, that had actually paid for the service. With contradictory surveys showing how many planned to actually keep their subscriptions active when it came due, the potential for success remained a huge question mark. It […]

There are surveys and there are surveys. Depending on the methodology, and the accuracy of the sampling, you can get all sorts of results, and some might even be accurate to a degree. If the market research company has an ax to grind, numbers can be appropriately manipulated too, but the survey that forms the basis […]

Last week, Apple announced that some eleven million people had signed up for the 90-day free trial of Apple Music. Depending on your point of view and expectations, that was either good, or not-so-good, for the fledgling subscription music service. Apple treated the news as something significant, that 1.4% of the estimated 800 million iTunes […]

Some of us have been extremely close to Apple. Not so much being acquainted with the people there, although some of us are. It’s about being loyal to Apple gear for a number of years. I can tell you that it hasn’t always been a cake walk. For years, I was regarded as the odd […]