I suppose you could call this one of my rain on your parade articles. It’s not that I take delight in looking at the negative aspects of a topic, but let’s look at the situation a little over 11 years ago, when Apple first adopted the PowerPC. Maybe you and I can learn a few […]

Over the past six months, most of my columns have focused on the well-known positive aspects of Apple’s impending switch to Intel processors. But, no, I’m not being a cheerleader; I just want to take as realistic an approach as possible and clear up the confusion and misguided speculation. But there are land mines out […]

As any one who has dared invest on Wall Street can attest, psychology remains a huge factor in a company’s stock performance. If you perceive that a company’s sales are apt to increase, you buy its stock to take advantage of the expected higher prices, and if you perceive that sales are not meeting expectations, […]

When 2005 began, I doubt that many of you expected Apple would announce a switch to Intel processors by the middle of the year. At the time, the new products included a pair of product lines that Apple said it wouldn’t produce: The Mac mini and the iPod shuffle. So you knew from the get-go […]