If you believe that the stock market provides an accurate reading of a company’s prospects for success, you must think that Apple’s media event was a total failure. Yes, the product introductions were largely predictable and all, what with loads of information being leaked via the supply chain. But that doesn’t mean there were no […]

Apple doesn’t have to do a thing for the publicity engine to roll along about the possibilities of a wearable device and the Apple TV. All it takes is for the rumor mills to keep coming up with new information, regardless of whether that information has any basis or not. These days, it’s fair to […]

It would seem that it’s not really hard to accurately report about Apple. The sales numbers and financials are clearly posted on Apple’s site, and you can conveniently compare the numbers to previous quarters and previous years. You can even compare the financials to other companies, within the limits of their reporting. And there’s a […]

Imagine, just imagine, that Apple had to take a one billion dollar write-down to cover repairs for the iPod or the iPhone. And, no, I’m not saying anything of that sort has ever occurred. But if it were to happen, you can bet it would be a headline story, carried on all the major, and […]