Despite a rising stock market price, and improving industry evaluations, Apple is still perceived as the beleaguered company. Every new product that is intended to compete with an Apple offering is a “killer.” Just the other day, in fact, I read something claiming Samsung was going to release an “iPhone 6 killer” this fall. Yet […]

When The New York Times claimed, in that controversial hit piece on Tim Cook, that he took over after the death of Steve Jobs, I realized the writers were out of touch. And that was before reading much else. It’s not that they haven’t covered Apple for years, but they could hardly fail to notice […]

Maybe it’s all due to the fact that Apple has relaxed the formerly severe developer NDA. Now, they are essentially free to talk about the new OS versions being tested, so long as they don’t post reviews or screenshots. Well, that hasn’t stopped some from posting screenshots anyway. Besides, some members of the media got […]

There’s something to be said about inserting one word in a headline, “Apple.” Sure the article may be about fruit, but most of you expect it’s about Apple Inc. The upshot is that the story gets more traction regardless of the value of the content, and that’s true even if it contains little more than […]