I won’t get into the down and dirty details of legal entanglements that lasted for years, but most of you recall that, in the 1960s, The Beatles formed their own holding company and record label known as Apple Corps. Indeed, some of the first hits from James Taylor were recorded when he was under contract […]

As I’ve said in the past, some of those who fancy themselves as informed critics of Apple Inc. seldom pay attention. Rather than take time to understand the progression of the company and the details of its history, they make assumptions. Sometimes those assumptions are based on what others might believe without supporting evidence. Sometimes […]

Ahead of the release of the iPhone 6 and the iPhone 6 Plus phablet, you could hear the howls from the media critics. Apple is losing out on millions and millions of sales by not joining the bigger smartphone party. When Apple VP Philip Schiller one year demonstrated how you could use a four-inch iPhone […]

There are surveys and there are surveys. It’s very easy to take a little bit of highly-focused data and attempt to project how it impacts the entire product category. Before I get into the limitations of that data, once again most members of the media will quote such a survey without considering the limitations. A […]