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    Newsletter Issue #988: So is Apple Preparing Another Processor Switch?

    April 20th, 2020

    As much as some people complain that Apple is spending too much time resting on its laurels — particularly with the iPhone and certainly the Mac — change has been a constant for the company over the years. In article in AppleInsider about how the Apple II saved Apple, Steve Jobs is quoted as saying […]


    The Silly Warnings About iWork

    April 26th, 2017

    The silly things I read about Apple or an Apple product boggle the mind. The other day, I ran across a perfectly absurd piece suggesting there was something harmful or nasty about Apple’s iWork software. I’m waiting for the mind to boggle! Now in the real world, Apple has been producing consumer-level productivity suites for years. It […]


    Newsletter Issue #853: Forty Years? Has It Been That Long?

    April 4th, 2016

    Some people are making a huge deal of Apple’s 40th anniversary. I suppose if you’ve followed every little thing the company has done since the original Apple I arrived, you might feel pleased the company has not only survived but prospered over the years despite the obstacles. That’s no mean achievement for any business. But […]


    Newsletter #424 Preview: A Realistic Look at Apple’s Innovation

    January 13th, 2008

    Every press release that emerges from Apple Inc. these days includes the following tag line: “Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh.” At no time do they claim that they actually invented the first personal computer, although the […]