When I wrote a Mac War Stories column some years back, I didn’t expect to receive too many responses. Yet a lot of you have had problems with your Macs over the years. When you factor in Apple’s own extended repair programs, which cover some note-books and desktops, you began to wonder whether quality control […]

Yes, I know Steve Jobs often says that this feature or another was added to a Mac or the Mac OS because customers asked for it. I would normally be inclined to agree with him, because Apple does offer ways for you to send your feedback on their products, and certainly the return of some […]

I heard it said once that the best salesperson is the one that believes in the product that’s being marketed heart and soul. It’s also been said that Steve Jobs can immerse himself in a “reality distortion field” in which those in his presence will believe everything he says is the truth and nothing but […]

You’ve read the reports. It costs an estimated $265.83 to buy the raw materials and build the $599 iPhone. So Apple is, therefore, making 55% profit on every unit sold. Does that mean that Apple is cheating you? I’ve seen estimates of that sort before on iPods and other Apple hardware, and I’ll accept, for […]