In marketing, branding may be as important or more important than the product itself. Sometimes a brand name becomes a verb for an entire product category. For years I referred to a bandage as a “Band-Aid” until I realized I was giving Johnson & Johnson free publicity. My mother would always refer to a certain kitchen appliance […]

I won’t get into the down and dirty details of legal entanglements that lasted for years, but most of you recall that, in the 1960s, The Beatles formed their own holding company and record label known as Apple Corps. Indeed, some of the first hits from James Taylor were recorded when he was under contract […]

As I’ve said in the past, some of those who fancy themselves as informed critics of Apple Inc. seldom pay attention. Rather than take time to understand the progression of the company and the details of its history, they make assumptions. Sometimes those assumptions are based on what others might believe without supporting evidence. Sometimes […]

In the days of the Apple II, magazines devoted to these pioneering personal computers would generally have the word “Apple” as an intrinsic part of the title. Well, it stands to reason, particularly since that was pretty much all Apple Computer was about in those days. It’s also quite logical that, when the Mac appeared, […]