Well, it looks like Microsoft is going to be getting some cash from Apple and RIM has a lot to fear in their lucrative business market. During a session with tech journalists on Thursday morning, Apple CEO Steve Jobs unveiled the long awaited iPhone SDK. Available as a free download, it is basically an updated […]

As much as the Mac has been marketed as “the computer for the rest of us,” their definition of “us,” as often or not, was regarded as the well-heeled through much of the company’s history. Indeed, the progenitor of the first Mac, the Apple Lisa, cost roughly ten grand, way beyond the budgets of most […]

In a February blog, Apple CEO Steve Jobs was all over the music industry for demanding that iTunes incorporate a digital rights management scheme in order to allow Apple to sell their product. Jobs said he would dispense with it, if he could. But some thought it was just posturing ahead of contract negotiations for […]

How do you keep a forthcoming consumer electronics product in the headlines for six solid months? Well, if you’re Apple, you go against the conventional wisdom and surpass expectations with properly-timed press releases. On Monday, for example, prospective customers of the iPhone learned that it would be a better product than they originally expected. In […]