One thing about Apple: They can turn almost any development, however innocuous at first glance, into some sort of marketing opportunity. Take the extended sick leave by Steve Jobs. Consider that an absent CEO from most any other company would yield a collective yawn, but not Apple, and that’s a major part of their carefully-crafted […]

When I used to make regular pilgrimages to the Apple campus in Cupertino, CA for a press briefing, Steve Jobs would, on occasion, take questions from the media. Now the personable salesman with the famous “reality distortion field” can sometimes take on a hostile demeanor when he’s asked a tough question. Take the time, several […]

I heard it said once that the best salesperson is the one that believes in the product that’s being marketed heart and soul. It’s also been said that Steve Jobs can immerse himself in a “reality distortion field” in which those in his presence will believe everything he says is the truth and nothing but […]

The big news to come out of the product introduction session for reporters at the Apple campus is that 50% of the Mac product line has gone Intel in just about two months. Although the lowest-priced version of the Mac mini is now $100 more, there’s a lot more value attached to it. It includes […]