Now despite the fact that Mac sales are stable, and the iPhone is growing again, the iPad has remained a drag on Apple’s numbers. Profits are surely high, but sales keep dropping, quarter after quarter, after reaching a peak in 2013. The main question is why? Were iPads disappointing to all those millions of people […]

After several years of falling sales, it’s hard to believe that the iPad was once thought of as the future of personal computing. Sales continued to soar for the first few years until it stopped. The prevailing theory is that existing iPads are good enough, and that even satisfied customers aren’t being persuaded to upgrade, […]

I’m not traveling as much as I used to, so I don’t use my vintage 2010 17-inch MacBook Pro all that much. I do take it out to recharge the battery and run OS updates from time to time when I’m not otherwise using it. My son, on his annual trek home from Madrid, now says […]

You’ve heard all this before: There’s an article in a certain online publication that pretends to analyze Apple under Tim Cook and Jonathan Ive and reach conclusions about the company’s future. There’s a lot nuance as to what they believe Apple is doing or not doing, but, obviously, real facts are scarce. It’s not as if […]