Trying to predict what Apple is going to do is an exercise in total futility. Just as soon as you think you have a handle on their product and marketing strategy, they turn around to upend your assumptions. It has happened often enough that you have to realize it’s all part of a plan you […]

Apple continues to defy conventional wisdom. On Thursday morning, just when Mac users were still getting accustomed to OS 10.7 Lion, Apple unleashed yet another cat, OS 10.8 Mountain Lion. But unlike previous versions of Mac OS X — which is now officially OS X (Mac is not in the versioning or branding of the […]

There have been some stories in recent weeks suggesting that Apple is readying an all-new iPhone 5 for introduction at the WWDC this June. This is the “real” iPhone upgrade that so many industry pundits suggested Apple would deliver last October, only Apple doesn’t operate by the same timetable they do. To them, the iPhone […]

While this article is written ahead of Microsoft’s investor conference call for their most recent financial quarter, they are confronting a wealth of problems that cast a huge shadow over the company’s future prospects. Yes, they will continue to earn high profits from the sale of software and sales, but the PC market has changed, […]