As most of you know, Microsoft is not nearly as flexible or successful as Apple in keeping secrets. Sure, news about an upcoming Apple gadget will usually leak from the supply chain, but software releases tend to get a higher level of protection from the teeming masses of tech journalists and financial analysts. Of course, […]

So there’s a story this week that raises yet another theoretical question, which is whether Apple plans to somehow enter the tablet price wars and sell iPads real cheap. It doesn’t matter where the story originated, since it doesn’t deserve a link. But there’s a long study of tumbling prices of tablets,  wondering how Apple […]

All right, you know the score. Apple earns lots and lots of money selling gear that is generally regarded as premium priced. Sure, you can say that Apple’s prices are competitive when you compare, say, a MacBook Air with one of those UltraBooks from Dell or HP. But when it comes to those 7-inch tablets […]

Apple is very invested in California, witness the choice of Mavericks, a popular surfing location in that state, as the name of the tenth reference release of OS X. And the phrase, “Designed by Apple in California,” adorns the products. But designing is only a part of the equation. At one time, a lot of […]