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    The Apple Event — No Surprises Here!

    March 22nd, 2016

    The rumor sites were pretty much on the mark about Apple’s March 21st media event. From a 4-inch iPhone, to a mid-sized iPad Pro, even the basic specs were mostly accurate. Clearly Apple’s supply chain is leaking like a sieve and it’s doubtful Apple can do very much about it. But they were game. Apple put on […]


    For Mac Users, the Logic Bubble Bursts Again!

    March 15th, 2016

    You know how it works. Someone decides to go after Apple in an online post, because putting Apple in the title is sure hit bait. So they create a situation to make it appear that Apple has done wrong, or is doing something that poses a danger to customers, or is vulnerable to danger. Or […]


    Apple in 2016: Making it Better

    December 30th, 2015

    You know, Apple could keep doing what it’s doing and no doubt remain successful. While there are lots of tech and industry pundits who believe they know better,  that Apple is constantly screwing up, sales and profits show otherwise. That doesn’t mean a company necessarily succeeds on the basis of quality — and I can […]


    Making Your Preferences Apply to Everyone

    December 25th, 2015

    If we all had the same expectations and preferences, there might be only one product in each category. So if everyone preferred Coca Cola to Pepsi or 7 Up, would there be a need for any other fizzy soft drink? What about Nestle bottled water over Aquafina or Desani? Should one company’s idea of a “pure, […]