Imagine if you were the CEO of the world’s largest software company, and that some of your products had shares of upwards of 90% in certain market segments. You are sitting at the top of the mountain, reasonably secure in your knowledge that there were no credible competitors out there, and that your place in […]

I’ve come to realize that most people just don’t care that Apple is going to start switching processors next year. It doesn’t make a difference whether the chip is made by IBM, Intel, or John’s Chip Factory and Nowhere, California. And apologies if the latter company truly exists. Don’t believe me? Well, ask some people […]