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    Making Excuses for Consumer Reports

    January 9th, 2013

    So a big fuss is being raised in the media over the fact that the iPhone 5 is not listed as the number one smartphone in the latest rankings from Consumer Reports. Based on product ratings of smartphones sold by the major U.S. carriers, the iPhone 5  is slipping. Some members of the media continue to […]


    Apple and Customer Good Will

    October 5th, 2012

    As a business, when you have a loyal base of customers, you usually can be assured that they will tolerate failures or defects from time to time, usually if you level with them about what went wrong. Corporate spin control is a fine art, but quite often it’s all about honestly admitting a problem and […]


    Consumer Reports Trolls for More Anti-Apple Hype

    March 22nd, 2012

    So a representative from Consumer Reports magazine appeared on a certain cable TV station claiming that the new iPad ran too hot. This came ahead of the magazine’s actual tests that had a different result, but it sure served as an attention-getter. Suddenly the media was paying attention to an issue that otherwise wouldn’t have […]


    The Siri Report: Can You Hear Me Now?

    March 14th, 2012

    If you can believe Apple’s ubiquitous iPhone ads, Siri is a magical and absolutely brilliant digital personal assistant who can answer all your questions cheerfully, sometimes with an appropriately pithy and even humorous response. If you can believe a certain disgruntled customer from New York City, who recently filed a class-action lawsuit against Apple, Siri […]