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    The Apple is Besieged Myth Persists

    October 8th, 2013

    If you look at the history of Apple’s stock price, even over the past decade, you’ll see it has gone way up, reached a peak, and declined substantially. Last year, it exceeded $700 for a while, until all the bad news, mostly false, overwhelmed the message of Apple’s record sales. Even when the company essentially […]


    Welcome to the Latest Applegate Controversy

    October 1st, 2013

    As I’ve said in previous columns, it seems that Apple can’t catch a break. Just when things seem to be going well, the media says it’s all bad news. Take the announcement that Apple sold nine million 2013 iPhones the first three days they were on sale. No other mobile handset company has come close, […]


    About the Tim Cook Apology Tour

    April 2nd, 2013

    There’s an urban legend, highly disputed, that President Obama went on an overseas apology tour during his first term. I’m not going to get into the political by-play, except to point out that Apple CEO Tim Cook has issued some very humble apologies during his term as Apple CEO. And since he also traveled to […]


    Let’s Stop this Jobs Was Right, Cook Was Wrong Nonsense!

    January 22nd, 2013

    You have to wonder how and why the media gets on a kick about something or other, and continues to refuse to allow facts to get in the way. Take the assumption that Apple is toast under Tim Cook because he’s the operations person and not the creative person. Under Jobs, Apple was on a […]