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    The Next iPhone: What Can Apple Do Next?

    April 15th, 2016

    The conventional wisdom has it that Apple will continue to follow a tick-tock refresh scheme with the iPhone. What this means is that, one year, there will be a fairly significant case redesign, plus the usual run of internal hardware enhancements. The following year, it’s essentially the same case with revised innards. But even if the […]


    The Latest Effort to Declare an iPhone 5se a Failure

    March 3rd, 2016

    A familiar scenario is being played out. A rumored Apple product is being declared a failure even before it has been announced, let alone shipping to dealers and customers. It’s about the alleged iPhone 5se, which would allegedly put most of the guts of an iPhone 6s unto what appears to be the body of an […]


    Apple and Bone-Headed Decisions

    June 23rd, 2015

    So the meme playing out in the news media is that Apple, the $700 billion gorilla, was rapidly beaten down by a 25-year-old woman. Well, a woman who just happens to be a multimillionaire rock star and one of the most popular recording artists of the day. But still. All it took was one blog […]


    The Ministry of Short Memories

    November 21st, 2014

    I remember it well. Apple released a spanking new OS. As soon as people started to install it, the complaints come in, lots of them. It’s unstable, this, that or the other thing doesn’t work. Why can’t I just go back to the previous OS? What’s wrong with Apple anyway? Why is the quality going […]