In the run-up ahead of Apple’s iPhone media event, news emerged that Touch ID wasn’t part of the picture on the iPhone X. Apple allegedly had problems outfitting the system to work beneath an edge-to-edge OLED display and all that, so they brought out their trump card — Face ID. The impression that story conveys […]

I’ll try to phrase this commentary carefully because, as usual, Apple must play by a different set of rules. If a blogger perceives the rules may no longer apply, the company must be in really deep trouble. Not just ordinary trouble, but deep trouble. Really deep trouble. Deep. So let’s start at all those reports […]

Once a portion of the media seizes on a narrative, however wrongheaded, it’s often difficult or impossible to change things. Take the perception that Tim Cook is little more than a supply chain geek with a shaky grasp of the public narrative about Apple. For many, the late Steve Jobs was strictly the product person […]

You may not believe this, but IDC long ago predicted that Windows Phone would take over the number two spot in the smartphone market. I caught one of those predictions in a story dating back to June of 2011. At the time, iOS had an 18.2% share of the market, and Android had 38.9%. Windows […]