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    From Cube to Tube: What About the Mac Pro?

    June 12th, 2013

    Apple has a thing for relatively small, sexy form factors with complicated internal designs. Sometimes they are difficult to assemble, and sometimes the promise of elegance isn’t fulfilled. Perhaps the Power Mac G4 Cube was a prime example of the obsessive focus on a cool design to the exclusion of practicality. It was also overpriced […]


    About the Apple Sporting Event

    June 11th, 2013

    Ahead of the WWDC, I had the feeling some members of the media were treating it as a sporting event. Will Apple win the public mindset, lose, or, as many expected, end up in a draw? After Apple’s stock has taken a huge dive — and that happens every few years — is Apple finally […]


    The Dell Buyout Smoke and Mirrors Report

    February 6th, 2013

    So Dell isn’t doing so well these days. The product line doesn’t have anything to distinguish the company from any other PC box assembler, so sales haven’t been in the doldrums for a while, particularly as we move to the Post-PC era. But that’s true with lots of PC makers, who believe that innovation is […]


    Apple’s Prospects: Not Necessarily About Apple’s Financials

    January 24th, 2012

    Knowing that Apple’s earnings for the last financial quarter will be posted hours after this article is published, I won’t hazard a guess as to how the numbers will turn out. Instead I’m going to look a bit closer at the products and services you might see from Apple over the coming year. But understand […]