I have to tell you, my friends, that I do not pretend to be expert at prognostication, certainly not when it comes to assessing Apple’s possible future behavior. So when I read about the next Apple “Back to the Mac” media event, scheduled on Wednesday, October 20 (my late father’s birthday, I might add), I […]

All right, so Apple has certainly dominated the headlines in recent months with the iPhone 4, the unfortunate Antennagate scandal, a new iPod lineup and a resurrected Apple TV that hopes to shed its hobby status. That pretty much takes care of everything, except for a certain product category that doesn’t get much press these […]

So when Steve Jobs was asked once about whether Apple was committed to the PowerPC some years back, he replied yes, but added Apple always wanted options. Well, it’s certainly clear, in retrospect, what he was actually talking about. At the time he made that pronouncement, Apple was evidently negotiating with Intel to move to […]

For reasons that have little to do with what Apple is actually doing, they’ve managed to dominate the headlines in recent days, mostly because of that brouhaha over that loss and eventual recovery of a prototype of the next generation iPhone. But that, of course, has little to do with Apple’s existing products and services. […]