So the discussion about the iPad mini, the early release of a fourth generation full-size iPad, the promise of the ultra-thin iMac, Fusion Drives, and other Apple related stuff continues to consume the tech media. As usual, some segments of the media appear to be in way over their heads in trying to assess what’s […]

All right, so Apple’s huge worldwide network of component suppliers has made it just about impossible to keep secrets. So, there weren’t many surprises to be had at Tuesday’s Apple event in San Jose, CA, where the iPad mini, a fourth generation iPad, and some new Macs were introduced. One thing is sure: Tim Cook […]

Unlike Amazon and Google, which sell tablets at or near the build cost, with the hope of making it up elsewhere, Apple expects to make a decent product on every single product they build. Their margins are among the highest in the tech industry, despite being able to remain highly competitive when it comes to […]

With Apple confirming a media event for October 23, it is a given that there will be a smaller iPad, and possibly a few other products, such as the long-delayed iMac refresh. In the tradition of the iPhone 5, many of the details of the iPad’s tinier sibling have already leaked, and they mostly point […]